Why Brides-to-Be Choose the Laine London Experience


Located in Chamblee, Laine London is a minority woman-owned bridal store that allows brides to afford the wedding dress of their dreams through a rental program. The store was founded in 2018 by long-time friends Lundyn Carter and Tiffany Gaines.

In 2017, Carter, who has her MBA from Emory University, decided to pivot her career from working in corporate settings to becoming an entrepreneur. Carter and Gaines started Laine London not as experts in the bridal industry, but rather as two friends and brides-to-be that didn’t want to spend thousands on a dress that would only be worn once.

That journey then turned into creating a unique experience for other future brides to enjoy their wedding day with one less financial burden while also diversifying the industry.



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