State Farm Arena becomes world’s first entertainment venue to earn TRUE Certification for zero waste

Monday morning, Green Business Certification Inc. (GBCI), the world’s leading sustainability and health certification and credentialing body, announced that State Farm Arena, home of the NBA’s Atlanta Hawks, and an award-winning sports and live entertainment venue, earned TRUE (Total Resource Use and Efficiency) Platinum certification. With this achievement, State Farm Arena is now the only and world’s first sports and live entertainment venue in the world to receive TRUE certification. When beginning this journey in 2019, State Farm Arena diverted only an average of 10 percent of total waste. Since May 2021, the venue has consistently diverted a minimum of 90 percent of fan-generated waste from landfills.

According to the GBCI, buildings can earn four levels of TRUE certification: Certified (31-37 points), Silver (38-45 points), Gold (46-63 points) and Platinum (64-81 points). State Farm Arena received the Platinum designation, the highest of four classifications of green buildings. In achieving TRUE Platinum, the venue earned near the maximum number of points from a variety of categories including: redesign, reduce, reuse, compost (re-earth), recycle, zero waste reporting, diversion (min. 90%), zero waste purchasing, leadership, training, zero waste analysis, upstream management, hazardous waste prevention, closed loop system and innovation.

“We are honored to receive TRUE Platinum certification from GBCI as we continue to set the standard as a global leader in the sports and entertainment industry,” said Brett Stefansson, Hawks’ EVP and General Manager of State Farm Arena.

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